WORRY FREE HAIR CARE
Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.
COCONUT WATER BASED FORMULAS
Since its discovery thousands of years ago, the coconut has played an impactful role in agriculture, medicine, and beauty. Known as “nature’s most perfect water”, the refreshing juice hidden within the coconut is a rich, hydrating elixir packed with Electrolytes, Amino Acids, Vitamin C, and Potassium.
These nutrients are essential to the health & beauty of your hair; infusing strands with hydration, strength and shine. Not only does coconut water aid in promoting healthy hair, it also aids in a healthy scalp; the foundation of softer, stronger, more luxurious hair.
If coconut water is so perfect, why not use it in everything? Better yet, why not make it your base?
Coconut water is the base for every Aluram product possible, because when it comes to your hair too much of a good thing is a great thing. Cold-pressed from ripened coconuts to ensure retention of nutrients and antioxidants, this is nature’s most pure & perfect water. Aluram’s name and natural beauty is also inspired by Marula Oil, which is infused into each of our products. The people of Tsonga, Mozambique and South Africa have been using Marula Oil for hundreds of years for natural remedies and beauty rituals.
Harvested in South Africa from the nut inside the Marula Fruit, Marula Oil protects skin and hair from environmental conditions that may dehydrate.
Unlike traditional hydrating oils that are thicker and coat the hair yet do not penetrate, Marula is a smaller molecule which absorbs into hair, sealing, smoothing and repairing the cuticle.
Rich with Oleic and Omega Fatty Acids, Marula aids in promoting moisture and hydration while also providing a protective layer of nutrients and antioxidants.

Clean Beauty Collection

Clean Beauty Collection

Hydrate & Repair Treatment

Clean Beauty Collection

Brazilian Blowout Is the Only Treatment Asked For By Name

Through the use of breakthrough bonding technologies, this customizable smoothing treatment actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle for up to 12 weeks!

Finished In The Salon

In as little as 80 minutes, you get smooth frizz-free hair for up to 12 weeks. *
*When using Brazilian Blowout aftercare products.

Great For All Types Of Hair

Wavy, straight, curly or coily? When it comes to removing frizz- we've got you covered!

Customizable

Keep and define your curls OR go for a sleek and smooth look.

Color + Smooth The Same Day

Perform any color service prior to the treatment to help lock in and prolong color life.

No Waiting Period

The minute you leave the salon you can immediately wash your hair, exercise, put it in a ponytail or clip.

No Hair Growth Demarcation

Great for transitioning from Japanese straighteners, relaxers or keratin treatments.

Cuts Blow Dry Time In Half

Spend more time doing what you love and less time styling your hair.

Q. Who Is The Best Candidate For The Brazilian Blowout?
A. It has been our experience, that good candidates for the Brazilian Blowout are anyone who has frizzy, damaged or processed hair. We have performed the treatment on every hair type (fine/course/frizzy/curly), as well as hair that has been permed, Japanese straightened and extensions. In doing so, we have found that with proper communication and a well-considered application, everyone can benefit from the Brazilian Blowout smoothing treatment.

Q.What Kind Of Look Will You Get From The Brazilian Blowout?
A. The hair will be left totally frizz-free, shiny, effortlessly manageable and with plenty of body and bounce. There will still be the option to wear hair curly/wavy (depending on the hair type) and the freedom to blow dry hair smooth and straight in a fraction of the time invested prior to receiving the treatment.

Q. Can I Still Receive A Brazilian Blowout If I Have Highlights And/Or Color?
A. Yes, the Brazilian Blowout will actually improve the health of color-treated/highlighted hair by conditioning the hair while sealing the cuticle for enhanced color, reduced frizz and radiant shine.

Q. Is The Brazilian Blowout Going To Make My Hair Straight?
A. If your hair is wavy, the Brazilian Blowout will make your hair appear naturally straight and healthy. If your hair is very curly, it will minimize frizz while enhancing the appearance of the natural wave/curl. If you have straight, frizzy hair, this treatment will eliminate frizz and promote radiant shine.

Q. How Long Does The Brazilian Blowout Last?
A. The Brazilian Blowout will last for 10-12 weeks if the Açai After-Care Maintenance product line is used. The Brazilian Blowout is a cumulative treatment, in that the more you receive it, the healthier the hair will be and the longer the result will last.

Q. Can You Apply The Brazilian Blowout Directly On Top Of Other Relaxers And Strengtheners?
A. Yes. The Brazilian Blowout actually works best on chemically treated hair, and helps to improve the hairs condition by fortifying each strand with essential amino acids.

Q. Will My Hair Lose Volume If I Receive The Brazilian Blowout?
A. No, your hair will not lose volume as a result of receiving the Brazilian Blowout. Your hair will maintain its natural volume and you will still receive great bend and memory when blow-drying and/or using a curling iron.

Q. Can You Color Your Hair The Same Day You Receive A Brazilian Blowout?
A. Yes, however, you must color your hair prior to having the Brazilian Blowout smoothing treatment. If you get a Brazilian Blowout and wish to get a color service at a later date, you will need to wait 2 weeks.

Ionic Cleanser, Smoothing, Iconic Bonding

WE DON'T FOLLOW TRENDS. WE CREATE THEM. We're a team of four innovative stylists from various parts of the globe and vastly different backgrounds unified in a single vision: to create products designed to fit the lives and needs of the client and hairstylist. By focusing on the needs of our clients, we block out the noise and deliver exactly what their look demands — easy solutions, the most current looks and cuts with multiple styling options. We work wherever you are: NYC+LA+MIA, plus pop-up salons in culture capitals throughout the world. Every formula we create is inspired by the stylist, his signature city and the nuances of what's trending in that space and time.
LIKE YOU, OUR FORMULA IS WORK HARD BUT PLAY HARDER. We believe your first impressions need to last longer than your Instagram feed. And because your hair is unscripted as your life, you want options. Your look needs to work from runway to jetway, from your mobile office all the way to the after-party. It needs to feel at home in every city you bounce between, from coast to coast . And that's why we created IGK: modern hair care products that work with how you live. So you can rock your look of the moment, in every moment, no matter where your plane touches ground.

Dry Shampoo

Beach Club

Good Behavior

Rich Kid, Thirsty Girl, Crybaby

Expensive, Bad & Bougie, Mistress

Next Level, 300,000 Feet

Antisocial, Offline

From the innovators of the smoothing industry. Keratin Complex® helps you achieve stronger, healthier hair with our line of keratin treatments and salon-quality hair care products.
Keratin Complex® revolutionized the beauty industry in 2007 when a group of industry innovators discovered a new way to care for your hair by merging proven keratin science with cutting-edge technology. They created Natural Keratin Smoothing Treatment, a first-of-its-kind smoothing treatment that pioneered the way to healthy, smooth, frizz-free hair and winner of the Favorite Smoothing Treatment by Behind the Chair Stylist Choice Award for 8 years in a row. Since then, we have continued to push boundaries and remain the leaders in smoothing with a full collection of customizable keratin treatments for every hair type.
We are proud to be the #1 product line of choice for salon professionals. Over the years we’ve brought the same power of Keratin to a full line of salon-quality hair care products. Our unique formulas are engineered with our proprietary Keratin to eliminate frizz, repair damage, strengthen, and soften for undeniably healthy hair.

KCMAX Maximum Keratin Smoothing System.

Color Care, Timeless Color, Infusion

Oligo CALURA
The CALURA system is formulated with an innovative exothermic technology that was designed to maximize dye penetration and minimize hair damage. Each shade was formulated to generate a specific increase in temperature to achieve desired results. As a bonus, this heat allows a thorough penetration of the certified organic essences and keratin. The result is an incomparable radiant shine!
Oligo BlackLight
The Blacklight lightening system is the key to navigating the complete spectrum of blondes effortlessly. Any blonde you can imagine is now attainable! Blacklight’s technology offers vibrant blondes, while maintaining shiny, healthy and hydrated hair.
Calura Gloss
Our breakthrough demi-permanent liquid colour is no exception. Calura Gloss offers the versatility of a liquid colour in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish without any lifting power.

CALURA

CLEAR, 7, 13

Blacklight